I think this article by JOHN JURGENSEN is a fantastic look at Lady Gaga and how she is a digital phenomenon. Jurgensen talks about her digital sales, her performances, marketability, and her 360 degree deal in the music industry. Click HERE to give it a look and see how you could also transcend the times of the music industry.
One question Jursensen asks is "Can Gaga be the next Madonna?" What do you think?