Monday, May 23, 2011

Lady Gaga: New Model For Success

[COVER_TOP] VEVO/Getty Images
I think this article by JOHN JURGENSEN is a fantastic look at Lady Gaga and how she is a digital phenomenon.  Jurgensen talks about her digital sales, her performances, marketability, and her 360 degree deal in the music industry. Click HERE to give it a look and see how you could also transcend the times of the music industry.
One question Jursensen asks is "Can Gaga be the next Madonna?"  What do you think? 

Tuesday, May 17, 2011

Case Study: How Dave Matthews Band has Embraced the Modern Music Industry and Made Big Bucks


Dave Matthews. Click image to expand.
This Case Study is so informative.  Did you know that "In 2010, for example, DMB was the 3rd largest grossing tour in North America, after Bon Jovi and Roger Waters, and ahead of such names as Paul McCartney, Lady Gaga and The Black Eyed Peas?" Read on to find out how.

Case Study: How Dave Matthews Band Has Embraced The Modern Music Industry In Extraordinarily Profitable Ways

Business Models
by Mike Masnick


Over the last few weeks, we've noticed a few of our usual critics attacking the basic claims concerning successful music business models, because some of the bigger concert tours this past year ran into trouble, and because some of those tours seemed to realize they were charging too much. Of course, it's unfortunate when people misunderstand basic statistics and what data shows. First of all, we've never claimed that concerts were the only way to make money in the music business. There are lots of ways to offer scarce goods that have nothing to do with touring. Second, the fact that some big tours had trouble -- and misjudged the market is hardly a condemnation of touring as a money maker. It just means that some tours misjudged the market. This is hardly a surprise. For years, many tours had underpriced tickets, leading to a valuable aftermarket for scalpers. But over the past few years, major acts and venues have tried to capture more of that for themselves, leading them to push the market ever higher. There was obviously a limit as to how high those prices could go, and people have started to figure that out. This is a good thing, not a bad thing.

But the key point to recognize is that just because some acts misjudged the market, that's not a condemnation of these other ways to make money. This claim reminds me of similar claims back in the early 1990s about the productivity of computers in the workplace. A few companies did massive implementations that were done poorly, and turned out to be way too costly. And with poor implementation and poor planning, the end result was that these new computer systems didn't increase productivity. Suddenly, there were claims and press coverage about how computers didn't lead to any productivity gain. The mistake was conflating a bad implementation with what would happen if you implemented stuff properly. No one here has said that "just touring" automatically is a successful strategy. That's because it's not true. Instead, a properly implemented multi-prong strategy, that fits with both what the musicians want and their fans want, can work quite well.

A perfect example of that may be the Dave Matthews Band. Slate recently did an article on the massive success of the band. A big part of that, not surprisingly, is a relentless touring schedule. However, as the article notes, DMB is making a lot more money touring than most people realize. It's consistently one of the top earning touring acts in North America, despite not being as "big" a name as the others on the list. In 2010, for example, DMB was the 3rd largest grossing tour in North America, after Bon Jovi and Roger Waters, and ahead of such names as Paul McCartney, Lady Gaga and The Black Eyed Peas. And they did this with significantly lower prices than most of the other acts in the top 10. While tickets to Lady Gaga concerts averaged $98 and Sir Paul's concerts went for a staggering $138.49, DMB's average ticket price was $57.38. And, as the article notes, they did this in a massively profitable way, unlike some concert tours which cost so much as to have them losing money. On top of that, the band uses the famed Grateful Dead model for keeping fans coming back for more: changing up their songs each time, and having fun going off on different jams, that make each concert unique.

But, of course, it's not just about touring. The band has done its own version of CwF+RtB, with over 80,000 fans paying $35 per year for its fan-club (and the 80,000 number is three years old, so I'd imagine the real numbers are now much higher). That's $2.8 million from the fan club alone. Similarly, the band appears to sell a ton of merchandise. The article notes that, back in 1998, the band would sell $200,000 in merchandise per day, while on tour. Obviously, that data is way out of date, but the band seems to have little trouble coming with good "reasons to buy" for its fans.

I have no doubt that the usual critics will mock this, claim it's an exception, or somehow complain that this is somehow "bad." But it seems clear that it's working great for the band itself, and they're quite happy with it. And, really, in the end, that's what these business models are about. Finding the right mix for bands to connect with fans in a meaningful way, while setting up the structure that allows those fans to support the band. DMB seems like a perfect example of a band doing this on a massively large scale.

Click HERE for the full article and extra links to cool stories.
 



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Friday, May 13, 2011

Have You Got It? X Factor Auditions in Dallas



The real question is "Have you got it?" Definitely Charlie Pants Music students got it.

DALLAS TO HOST “The X Factor” OPEN AUDITIONS

THURSDAY, MAY 26 AT THE DALLAS CONVENTION CENTER

$5 Million Dollar Recording Contract

The X Factor, the highly anticipated singing competition debuting this fall on FOX, will hold auditions in Dallas on Thursday, May 26 at The Dallas Convention Center. Registration and wristband distribution will begin at 6:00 AM on Wednesday, May 25. The show is searching for undiscovered talent 12 years old or over – both solo artists and vocal groups – who are willing to brave the panel for a chance to make their dreams come true.

Interested solo artists and vocal groups should sign up now for audition information at www.fox.com/theXfactor or call toll-free 855-345-5678.

Friday, May 6, 2011

She & Him:Zooey Deschanel

What is not to love about this quirky, ECCENTRIC, beautiful and Unique woman? I find her enchanting and exquisite and elegant. Many of you have seen her in movies like:

  • Failure to Launch (SJP roommate who hates the mockingbird)
  • Yes Man (lovable singer and moped driver)
  • 500 Days of Summer (emotional and adorable Summer)
For a fabulous wedding shoot inspired by 500 Days of Summer click HERE

She is also in a band called She & Him and I really love her light and breathy voice.

Here is a song of hers called Why Do You Let Me Stay Here? by She & Him. This video is cute and was made to promote the movie 500 Days of Summer.




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Tuesday, May 3, 2011

Who is Seth Riggs Part 2

This is a great interview of Seth Riggs discussing his work with Michael Jackson as his vocal coach. Check it out. Also, click HERE to see Seth Rigg's bio and resume.




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Sunday, May 1, 2011

The X Factor Auditions

THE X FACTOR MyStudio Video Auditions Extended Thru May 8th

By:

Audition for THE X FACTOR at a mall near you!
There’s good news for talented hopefuls who have yet to audition for THE X FACTOR. The show is extending its video booth auditions for an additional week!
While THE X FACTOR has held live auditions in five cities, with one more in Dallas, Texas on May 26, the unprecedented audition studios allow hopefuls in separate cities the chance to audition if they weren’t able to make it to the open calls. THE X FACTOR is the first singing competition show to utilize these state-of-the-art recording studios, giving more people the chance to become a global superstar and win a $5 million recording contract with Syco/Sony Music. To date, more than 56,000 attendees have participated in THE X FACTOR booth auditions nationwide.
“I am very excited that we have extended the video auditions deadline,” said Simon Cowell. “We have received so many great quality MyStudio video auditions from people who weren’t able to make it to a live audition that I encourage more people to go to their local MyStudio audition booth and create their X FACTOR audition immediately.”
THE X FACTOR MyStudio locations are extended thru MAY 8:
CITY LOCATION
Honolulu, HI Pearlridge Center Uptown
98-1005 Moanalua Rd.
Aiea, HI 96701
*Located near See’s Candies
Mon-Sat: 10:00 AM-9:00 PM
Sun: 10:00 AM-6:00 PM
Phoenix, AZ Arizona Mills
5000 S. Arizona Mills Cir.
Tempe, AZ 85282
*Located near GameWorks
Mon-Sat: 10:00 AM-9:00 PM
Sun: 11:00 AM-6:00 PM
Nashville, TN Coolsprings Galleria
1800 Galleria Blvd.
Franklin, TN 37067
*Located near Dillard’s
Mon-Sat: 10:00 AM-9:00 PM
Sun: 12:00 PM-6:00 PM
Anchorage, AK Dimond Center
800 E. Dimond Blvd.
Anchorage, AK 99515
*Located near Zumiez
Mon-Sat: 10:00 AM-9:00 PM
Sun: 11:00 AM-6:00 PM
Kansas City, KS Oak Park Mall
11149 W. 95th St.
Overland Park, KS 66214
*Located near Macy’s
Mon-Sat: 10:00 AM-9:00 PM
Sun: 11:00 AM-6:00 PM
Denver, CO Colorado Mills
4500 W. Colfax Ave.
Lakewood, CO 80401
*Located near AMC Theatres
Mon-Sat: 10:00 AM-9:00 PM
Sun: 11:00 AM-6:00 PM
Until May 8, anyone 12 years old or over – both solo artists and vocal groups – will have the opportunity to use the state-of-the-art studios to audio and video record their a cappella audition and state why they think they have what it takes to be a global superstar.

If selected by producers to move forward in the competition, those hopefuls who have recorded their audition in MyStudio booths will advance to the next round of callbacks and will be offered the opportunity to continue their audition, in person, in Dallas on May 26.

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